Law firms and other enterprise businesses often present a special type of challenge for website developers due to the sheer amount of content their sites contain. As we have emphasized in the past, choosing an appropriate content management system with which to organize this content is crucial to designing a website that is both impactful and easy for visitors to navigate. The WordPress CMS possesses these features, which can be taken advantage of with the guidance and expertise of a creative agency well-versed in designing and developing on it.
A boutique law firm based in Arlington, VA that focuses on estate planning, estate and trust administration, as well as elder law, Manning & Murray, P.C. reached out to Materiell for a new brand identity and a website redesign that would address issues of organization and responsiveness across all web mediums, including mobile, tablet, and desktop. Working in collaboration with several Manning & Murray attorneys, the design and development team at Materiell created and implemented a plan of action that would provide Manning & Murray with a responsive design for their existing website. The goal was to create a website that would be easy to read and search across every conceivable platform on which potential legal clients browse websites.
Ultimately, Materiell created a site that maximized Manning & Murray’s potential to attract future clients and allowed the firm to highlight information essential for these visitors to take the next step in seeking the firm’s representation. This included training on how to take advantage of WordPress’ user-friendly back-end interface so the firm’s attorneys could access and update their new site autonomously once the redesign had been completed.
Materiell’s involvement didn’t end with the law firm’s website redesign and launch, however. As a full-service creative agency, Materiell also devised all aspects of Manning & Murray’s brand identity reboot, from its new logo and brand colors to business cards, stationary, envelopes, office folder covers, and brochures. In addition, the photography that appears throughout the site on attorney profiles and the ‘About‘ page was taken and edited by Materiell team members, providing Manning & Murray a new look that is cohesive and appropriate for them as a boutique law firm seeking additional clientele.
Materiell’s comprehensive website and branding plan for Manning & Murray was implemented by members of our team who are industry leaders in WordPress development and creative design for print and the web. It resulted in a successful website launch for the firm. Our full-service web design and development firm is based in Arlington, VA and serves universities, businesses, non-profits, and local government organizations in the Washington, DC area and nationwide. Contact us for more information on how we can best address the unique needs of your business’ or organization’s presence on the web and beyond.
