Digital Strategy

We make your work easy to find.

We earn your search visibility, read the analytics, and drive the conversions that count. We bring the right people to your site, then turn the visit into the action your mission depends on.

Trusted by public-good organizations

Search visibility

Discoverable wherever people search for what you do.

We do the audits, the technical fixes, the content strategy, and the slow work that gets a site ranked for the queries that matter. It is the real work of search, done patiently, and it gets your target audience to the right page on the first try.

What it covers

Technical audits, on-page optimization, content gap analysis, internal linking, and schema markup, plus the AI side: content structured so assistants like ChatGPT and Google’s AI Overviews can cite you correctly.

How we get there

We start with what you rank for, what you should rank for, and the gap between, then work through it page by page. We also test how the major AI assistants answer questions about your organization, find where they get it wrong or skip you, and fix it at the source.

What it looks like

Technical audit
Content + keyword strategy
Schema + metadata plan
Editor playbook

Analytics & measurement

Numbers that tell you what to do next.

We build measurement that maps to the outcomes your mission depends on: the numbers your board wants to know, on one page, in plain language.

What it covers

Google Analytics setup and audit, dashboard design, and attribution analysis, are configured to respect the privacy rules your organization answers to.

How we get there

We audit what you measure today, trim it to the numbers your team needs, and define the events that map to your mission. The first monthly report arrives with a walkthrough, so your team knows what every number means before it lands in front of leadership.

What it looks like

Analytics audit
Dashboard design
Monthly analytics reports

Conversion & event tracking

We make the right person's next step easy to take.

The goal is the action. We define the actions that matter for your mission, implement them, and clear the friction from the path that leads there.

What it covers

Conversion goal definition, custom event tracking across the journeys that matter, form and funnel analysis, and the page-level changes that turn a visit into an action, all measured so you can tell what moved the number and what didn’t.

How we get there

We map the few actions that matter most to your work, then watch where people drop off on the way to them. We change one thing at a time, measure it, and keep the changes that earn their place.

What it looks like