/ Intro
Oliff PLC, established in 1983, has grown to become one of the nation's leading intellectual property (IP) law firms, with headquarters in Alexandria, Virginia. Averaging 3,500 granted patents annually, they maintain their position among top IP law firms through a commitment to high-quality, cost-effective, and prompt service. When they needed to enhance their digital presence to serve their international client base, they partnered with Materiell to create a solution that would reflect their professional culture while breaking down language barriers.
This collaboration delivered more than a website redesign—it produced a sophisticated multilingual platform that embodies Oliff's welcoming professional culture while serving clients around the world.
Oliff PLC needed a digital platform that could effectively serve their international client base while reflecting their firm's professional yet approachable culture. Their website required robust multilingual capabilities, specifically for Chinese and Japanese content, with the ability to ensure precise translations. Beyond technical requirements, they needed to showcase their team in a way that conveyed their professional expertise while highlighting the friendly, accessible nature of their firm. The platform needed to handle complex content management across multiple languages while maintaining high performance and accessibility standards.
Materiell implemented a comprehensive WordPress solution designed to serve a global audience. The development process prioritized creating an intuitive multilingual system that allows for manual refinement of translations, ensuring precise communication in English, Chinese, and Japanese. We incorporated custom photography throughout the site to showcase the firm's people and spaces, while developing a sophisticated staff directory system that makes it easy to find and connect with team members. The solution included careful attention to accessibility standards, achieving a 95 score in Google Lighthouse accessibility testing.
The new platform transformed Oliff's digital presence, successfully bridging cultural and linguistic gaps while highlighting their professional culture. The custom staff directory and profile pages effectively showcase their team's expertise and approachability, with intuitive search capabilities and comprehensive biographical information. The multilingual implementation ensures accurate communication with international clients, while the responsive design and high accessibility standards make the site welcoming to all users. The platform achieved a remarkable 95 accessibility score in Google Lighthouse, demonstrating our commitment to digital inclusion.
Oliff PLC required a digital platform that could effectively serve their international client base while accurately reflecting their firm's culture. The previous site didn't fully capture their unique blend of professional excellence and approachable service. The organization needed a solution that would allow precise control over multilingual content, particularly in Chinese and Japanese, to ensure accurate communication with international clients. They also wanted to showcase their team in a more personal way, highlighting both professional credentials and individual personalities. As a leading IP law firm serving clients globally, they needed a platform that would maintain high performance standards while providing an accessible, user-friendly experience across all languages and devices.
Materiell crafted a sophisticated WordPress solution that balances professional presentation with personal approachability. The platform's architecture accommodates complex multilingual content management while maintaining performance across all languages. The custom staff directory makes it easy for clients to find and connect with team members, featuring professional photography and comprehensive profiles that showcase both expertise and personality. The implementation achieved exceptional accessibility standards with a 95 Google Lighthouse score, while the manual translation management system ensures precise communication in all languages. Regular collaboration between Materiell and Oliff teams throughout development ensured that each feature aligned with their vision of professional excellence and cultural accessibility.
