Axe project cover

A fresh new look for one of the internet’s top health websites.

In 2008, Dr. Josh Axe – a certified doctor of natural medicine, doctor of chiropractic and clinical nutritionist – started a functional medicine center in Nashville, which grew to become one of the most renowned clinics in the world.

Dr.Axe homepage on laptop screen, recipe post type on tablet, and mobile menu on a phone


  • Enterprise WordPress Hosting
  • Advanced WordPress Development
  • Responsive Design Consulting
  • Accessibility Design Consulting
  • Interactive Web Applications
  • Content Migration
  • Full Service Website Planning


As competition grew, the Dr. Axe team realized they needed a fresh new website to stay ahead of the curve. The website also needed to be highly performant and make it easier to find important content such as recipes and information on specific foods.


Materiell would handle the website development while partnering with Moxie Sozo to handle design assets. The new website was developed to be fully responsive, easy to navigate and included new features such as an advanced recipe search tool.