What is SEO?
SEO stands for Search Engine Optimization, the process of customizing a website in order to increase its online visibility with search engines. The more strongly a site is associated with keywords commonly searched by its target audience, the higher the site ranks in those searches. As a result, it appears higher on the search results page and is likely to receive more traffic.
SEO Site Analysis
There are many SEO strategies that can benefit your website. Some are fairly simple, like identifying words and phrases that potential clients are likely to search for, and then ensuring that they appear frequently in the site’s content. But some of the most effective SEO strategies are a little more complex, and that’s where a design team like Materiell comes in. We perform a thorough website SEO evaluation to identify your site’s strengths and weaknesses and formulate a plan to improve rankings.
Benefits of SEO
There is no greater investment than search engine optimization. Want to know what all the fuss is about? Here are the top benefits of SEO:
Beat Your Competition
Web users rarely search through pages and pages of search engine listings to find your business. It’s a race to the top of the listings. Rank higher with SEO and you will catch your potential clients’ attention first.
Increase Visibility = Higher Sales
It’s simple: the more people that come to your site, the more potential customers you attract. Drive more traffic, increase your visual appearance, and increase sales with effective SEO.
Once a site obtains position through a SEO campaign, it should stay there for a long time, as opposed to PPC (Pay Per Click). SEO is cheaper and a longer term solution than any other search engine marketing strategy.
You can actually quantify the results of your SEO campaign. We provide positioning reports to see where you rank. Plus you’ll see a higher visitor conversion rate among other factors.
Maximize Your Search Engine Rankings
The Materiell team specializes in SEO and specifically employs SEO strategists. Here are a few techniques that we use to increase traffic to your site:
- On-Page SEO Services
- Site Architecture Using SEO Best Practices
- SEO Content Marketing Services
- Landing Page Design Services
Want to learn more about our SEO services? Shoot us an email or give us a call to chat about how our SEO services can be put to work for you!