Bond Dealers of America strengthens brand and messaging with new website launch.

The Washington, D.C.-based trade association that exclusively represents securities dealers and banks whose primary focus is the U.S. fixed income markets.

Needs

Materiell’s partnership with BDA began with a site review, which revealed structural unreliability in the code and inefficient workflows. After stablizing the site, the design team worked with BDA on crafting their brand and image for their redesigned website and marketing assets.

Solution

BDA’s new website is now responsive, and easy to navigate. Our design team analyzed BDA’s target audience and crafted a user experience that is focused, but simple. Critical features and content previously hidden on their old site were designed as focal points on the new homepage.

Services

  • Web Design
  • Web Development
  • WordPress
  • Responsive Design Consulting
  • Full Service Website Planning
  • Maintenance and Hosting
  • Printed Magazine Ads
  • HTML eNewsletter Templates

Launch Client Site →

Homepage of Bond Dealers of America

Our website was severely out-of-date with multiple issues, but Materiell designed and implemented a beautiful website with seamless features to streamline all of our information. We are a small firm and everyone wears many hats, but they were able to create exactly what we envisioned with few in-person meetings and we were able to focus on our day-to-day work.

Jessica Giroux, General Counsel & Managing Director

 

BDA Responsive Homepage and Events Section on tablet

 

About BDA page on iPad

 

BDA Responsive Design - Mobile View