Why use Magento for eCommerce?
In the world of eCommerce, there are dozens of tools available to use in custom web design and development. Out of all of those options, Magento is the web’s fastest growing eCommerce platform. Because Magento is an open-source platform, it’s an affordable choice for a whole range of business websites, from small, local stores all the way up to huge international chains. Here are five reasons why a good web designer might suggest Magento for your business’s website, whatever its size.
1.) Integration. Magento is easy to integrate with many of the third-party sites needed to run an effective eCommerce website, including SalesForce.com, Google, Constant Contact, open-source databases like MySQL, all major payment gateways (including Authorize.net, PayPal, etc.), and shipping services like FedEx & UPS.
2.) Special tools and features. Magento is a particularly feature-rich platform, offering many specialized tools that other platforms lack. Among other advantages, Magento comes with built-in SEO (search engine optimization) features, recognizes international currencies and updates currency rates live, provides you with online marketing tools, allows buyers to rate and review your products or keep wishlists, and much more.
3.) Multi-store capacity. Unlike most other platforms out there, Magento doesn’t limit you to using a single online store. Instead, you have the capability to run multiple stores from the same backend interface, with all of the information for all of your stores available on the same admin panel.
4.) Easy customization. Rather than having to use standard templates, as you do with many other development services, Magento allows for a high degree of developer customization. As a result, it’s much easier to establish a unique and memorable web presence for your business.
5.) Innovation. As one of the newer eCommerce shopping cart platforms on the market, Magento offers clear improvements over its predecessors, but the innovation doesn’t stop there. As an open-source platform, Magento is also updated regularly by designers, which means you’ll continually get new features and speedy bug fixes, as well as support from the larger Magento web community.
Internationally, the list of varied and successful businesses that rely on Magento for their websites includes Better Homes and Gardens, The North Face, Fiji Water, Skype, OfficeMax Australia, and Gap China.